Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

What does Microsoft's AEO/GEO Guide mean for ecommerce?

In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.

Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.

In this episode, you’ll learn:

• What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discovery
• Why AI optimization is about clarity and consistency, not rankings
• The schema types Microsoft recommends for ecommerce brands
• Which product data fields AI systems rely on most
• How the FSA framework applies to AEO and GEO strategies
• What ecommerce teams should audit first to improve AI visibility

If you’re an ecommerce marketer or founder trying to understand how AI engines actually interpret your site — and how to ensure your brand is represented accurately in AI-generated answers — this episode will help you rethink what optimization really means.

Resources:

Microsoft: From Discovery to Influence: A Guide to AEO and GEO

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Do AI search rankings actually matter?

In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter.

She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommendations, why rankings are wildly unstable, and why visibility — not position — is the metric brands should be paying attention to instead.

Using both Rand’s research and her own Search Engine Journal displacement case study, Cassie explains how smaller brands can compete with legacy publishers in AI-generated answers by optimizing for visibility, probability, and share of voice.

In this episode, you’ll learn:

• Why AI search engines don’t produce stable rankings — and never will
• What Rand Fishkin’s research reveals about how brands appear in AI answers
• The difference between visibility frequency and AI Share of Voice
• How to correctly calculate AI Share of Voice (and what it actually tells you)
• Why rankings have nothing to do with appearing in AI-generated recommendations
• How a GEO strategy helped a smaller brand displace Search Engine Journal in AI answers
• Why AI search rewards consistency and pattern recognition over domain size
• What marketers should understand before spending money on AI visibility tools

If you’re a marketer, content strategist, or founder trying to understand how AI-powered search really works — and how to increase your chances of being included in AI answers without chasing meaningless rankings — this episode will help you rethink what visibility actually means in the age of AI.

Resources:

SparkToro's latest research

Case Study: The Displacement of Legacy Authority: A 125-Hour AI Share of Voice Case Study

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Can you opt out of AI search without losing visibility?

In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility.

She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into the picture, and why opting out of AI-powered experiences isn’t a neutral decision if discovery and demand matter to your business.

In this episode, you’ll learn:

• What Google is really signaling about the future of AI Overviews and generative search
• How Google-Extended works — and what it does and doesn’t affect
• Why opting out of generative search can reduce visibility, even if rankings stay intact
• How conversational follow-ups are reshaping the old SEO mental model
• Why being useful across a conversation now matters more than ranking for a single query
• What brands should consider before deciding whether to opt out — or lean in

If you’re a marketer, content strategist, or founder trying to understand how AI-powered search impacts visibility, authority, and discovery — and whether opting out is worth the risk — this episode will help you think through the tradeoffs clearly and strategically.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

How do AI search engines decide who to trust?

In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is formed off your website.

In this episode, you’ll learn:

• What entity authority is and how AI engines use it to assemble answers
• Why AI search prioritizes recognizable sources over perfectly optimized pages
• How YouTube explanations can influence AI visibility even when blog posts don’t rank
• Why Reddit provides critical conversational context for AI systems
• How LinkedIn posts can surface in AI Overviews — even without long-form articles
• Why consistency across platforms matters more than publishing volume

If you’re a marketer, content strategist, or founder trying to understand why your content isn’t showing up in AI answers — and what to do about it — this episode breaks down how entity authority really works.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

ChatGPT ads are officially here, but what do they actually change?

In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.

In this episode, you’ll learn:

• What ChatGPT ads are, and what they don’t change about how answers are generated
• Who currently sees ads and how opt-out works
• Why ads create adjacency, not authority
• The difference between renting attention and earning influence in AI search
• How brands should think about AI visibility before spending on ads

Cassie also shares why understanding your AI visibility baseline is critical right now—and how brands can become sources AI models already trust and reuse.

If you’re a marketer, content strategist, or founder trying to understand what ChatGPT ads really mean for AI search visibility, this episode breaks down what’s changing.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers.

In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Experience at QWOTED, to break down what digital PR actually looks like in 2026 and how earned media plays a critical role in AI search visibility.

Rather than treating PR as a one-off tactic, this episode explores how earned media compounds—building trust signals that benefit search, AI answers, and long-term brand visibility.

In this episode, you’ll learn:

• What “digital PR” really means today—and how it’s changed
• Why authority, trust, and consistency matter more than backlinks alone
• How journalists actually decide who to quote (and who to ignore)
• Whether you need a PR agency—or can do this yourself
• What makes a source credible enough for earned media mentions
• Why fully built profiles matter for matching and visibility
• The biggest mistakes founders and brands make when pitching journalists
• How AI systems mirror journalistic trust signals
• Why being quotable is more important than being available
• How earned media influences AI citations and recommendations
• Why promoting your mentions matters just as much as earning them
• How digital PR compounds over time, even when pitches don’t convert immediately

If you’re trying to understand how PR fits into a modern AI visibility strategy—and how to build authority without press releases, spammy outreach, or a massive brand name—this episode offers a clear, practical starting point.

ChatGPT ads explained: I posted a short video breaking down what they change—and what they don’t. Watch here.

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway.

In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI-driven experiences. Together, these changes show how discovery, evaluation, and purchase are increasingly happening inside AI interfaces instead of on traditional websites.

The episode explains how AI systems like Siri, Gemini, and other generative assistants decide what to surface, which brands to trust, and when users should move from question to purchase, often without a click.

In this episode, you’ll learn:

• What Apple’s partnership with Google means for Siri and AI-driven discovery
• Why conversational and spoken AI changes how content must be structured
• How Google’s AI checkout affects attribution, funnels, and conversion tracking
• Why discovery, evaluation, and purchase are moving inside AI systems
• What brands should prioritize to stay visible, trusted, and chosen in AI-driven journeys

If you’re a marketer, content strategist, or founder trying to understand how AI assistants are reshaping search and commerce, this episode breaks down what’s changing—and what to do next.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Do you like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:

If AI is now the primary interface for search, what role does the website actually play?

We explore what Karl calls the death of the webpage. We cover:

• Why websites are becoming a reference layer, not the primary destination
• What information AI systems actually need from brands (and what they ignore)
• Why clarity is starting to matter more than clever branding
• How writing for machines and humans requires different tradeoffs
• What “machine-readable” really means for B2B and e-commerce brands
• Why content volume still matters, but only when it answers real questions
• How outdated or vague information forces AI systems to guess (and why that’s risky)

If you’re thinking about AI search, GEO, or how your brand shows up when fewer people are clicking through to websites, this episode will help you rethink what your site is for — and what it needs to communicate more explicitly going forward.

📌 Mentioned in this episode:

• The “death of the webpage” and how its role is evolving
• Writing content for AI systems without abandoning human trust
• Clarity vs. branding in AI-driven discovery
• Content freshness, usefulness, and avoiding low-value “slop”
• How systems like ChatGPT, Gemini, and Perplexity evaluate information
• Why clearer signals beat more pages in AI search visibility

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/