Ever felt like you’re building the plane while flying it? That’s exactly how May felt for us. In this episode of Mr. and Mrs. CEO, we reflect on a month packed with major milestones, steep learning curves, and some hard-earned wisdom. We get into the real behind-the-scenes work of launching our first two franchise partners and share how a cold, windy bike ride with our daughter unexpectedly summed up everything we experienced. From burnout to breakthrough, it was a month that tested and stretched us, but also reminded us why momentum always follows persistence.

Topics Covered:

• What we learned from launching and training our first two franchise partners
• Why structure matters, especially when it’s not your natural strength
• The toll of the “not-sexy” parts of business-building
• Balancing personal energy and business demands as mid-life founders
• Our biking metaphor for entrepreneurship and the hidden momentum that follows hard effort

If you’re building something new and feeling like you're riding against the wind—don’t give up. The wind shifts and the momentum builds. You just have to keep pedalling. Don’t forget to follow us on Instagram to get a closer look of our business and life in action. See you next time!

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Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
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Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
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