We’re continuing our journey into the heart of brand purpose—and things get deep (in a good way). If you’ve ever struggled to clearly define why your brand exists beyond making money, this is the conversation you’ve been waiting for.

We explore how your brand purpose acts like a lens—helping you see both the big picture and the tiny details that matter most when building a magnetic business. I also walk you through Simon Sinek’s Golden Circle and reverse-engineer your “Why” using 7 thought-provoking questions to help uncover the clarity that’s already within you.

If you’ve ever squinted at a business decision and thought, “Am I doing this right?”—this episode is your prescription.

Because when you’re in focus, you’re leading with intention.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Simon Sinek Golden Circle
• Blog post: Brand Purpose: How to Find Your Why With 7 Powerful Questions
• Donald Miller’s StoryBrand book

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Stay Brilliant. ⚡

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