In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle.

You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle endlessly to grow.

👉 Inside this episode, you’ll discover:

• Why busywork leads to burnout (and what to do instead)

• The “Core Four” tools you actually need to scale sustainably

• The Beetle Bomb vs. Tesla analogy for choosing smart systems

• The 3 magical steps to momentum: Build, Measure, Optimize

• How to spend 70% of your time on income-producing activities

• Real success stories from entrepreneurs who implemented this framework

✨ Takeaway: You’ll walk away with a practical roadmap to simplify your marketing, grow your email list consistently, and finally scale your business with ease.

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