Melissa Moore chats with Michael Walsh, Marketing Director at Dubarry of Ireland, the luxury brand known for premium footwear and lifestyle apparel. Michael shares how Dubarry evolved from a niche sailing boot maker into a global lifestyle brand while staying true to Irish heritage and craftsmanship.

They discuss:

• Retail innovation, including pop-ups, flagship stores and direct-to-consumer strategies.
• Customer-driven product design, from sailing boots to country boots.
• Digital marketing, sustainability and creating unforgettable in-store experiences.
• Expansion plans and upcoming collections in equestrian, dog accessories and performance footwear.

Key Takeaways:

• Heritage brands can evolve while staying true to craftsmanship.
• Direct engagement with consumers can overcome challenges like price perception and brand awareness.
• Retail associates are educators, not just salespeople, enhancing customer loyalty.
• Listening to customers drives meaningful product innovation.

Whether you’re a retail professional, brand enthusiast, or simply curious about how heritage brands adapt in 2025, this episode offers a masterclass in evolution, innovation, and customer-centric retail

Visit Dubarry of Ireland’s website www.dubarry.com

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Huge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:

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