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From Deloitte to 721 Coffees: Keith Langbo on Bootstrapping & Hiring | Ep 05 – How NOT to be a Founder

From Deloitte to 721 Coffees: Keith Langbo on Bootstrapping & Hiring | Ep 05 – How NOT to be a Founder

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Keith Langbo never planned to be a founder.

He grew up watching his dad spend 50 years in one company, started his own career at Deloitte, then became employee #5 (and eventually president) of a high-growth recruitment start-up.

In 2012 he quit, moved 900 miles, and launched Kellica—bootstrapped, no investors, no salary for six years.


What you’ll hear:


  • 721 coffees in six months – the networking sprint that funded his first hires.
  • Fail-forward culture – why Jeff & Bill (his first bosses) celebrated mistakes.
  • Founder ≠ CEO – the very different skills that take you from 0-5 M vs 50 M.
  • Moving to London and starting over: 456 cups of tea, 1st UK hire, zero office rent.
  • Hiring lessons: fire faster, fill your gaps, culture > résumé.
  • The longest dry spell: six years without a paycheck and how he kept going.
  • Final advice: “If you can’t survive me telling you don’t do it, you’re not ready.”


Real talk on risk, resilience and why the fast now eat the slow.

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