From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
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From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
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In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.
Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord.
This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion.
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