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From Franchisee to CEO: How 16 Handles Is Winning with Flavor & Loyalty

From Franchisee to CEO: How 16 Handles Is Winning with Flavor & Loyalty

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 How does a “flavor drop” every month, pop culture infusions, and a unique loyalty program help 16 Handles thrive in the frozen yogurt game? CEO Neil Hershman shares his journey from franchisee to CEO, the secrets behind flavor innovation, why customer reviews matter, and how modern marketing powers franchise growth. Discover lessons in loyalty, operations, and brand building—plus the scoop on what it takes to scale in a crowded dessert market. 16 Handles More about the episodeTheme Music by Ali Schwartz and Meserole Sound

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