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From Hustle to Legacy: A Conversation with Joshua Johnston Part 1

From Hustle to Legacy: A Conversation with Joshua Johnston Part 1

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 In this first episode of a three-part series, Joshua Johnston shares the unexpected journey that took him from personal training and bootcamp fitness to building and selling a multimillion-dollar eComm agency. He reflects on his upbringing in metro Detroit, early lessons in small business from his dad, and the turning point when a friend introduced him to “internet money.” What started as a part-time social media side gig turned into a cross-country move and the launch of a life-changing career.

Joshua opens up about his fitness background, the transition to operations and marketing, and why most early success is less about strategy and more about grit. This episode lays the foundation for how he went on to scale a business worth millions, and why the mindset behind it matters more than the tactics.

Chapters
[Start] Nashville, Tacos, and Conference Serendipity: Nic and Joshua recount how they met at a less-than-stellar event and bonded over shared vibes and tacos.
04:06 From Detroit to Grand Rapids: Joshua shares his Michigan roots, his dad’s businesses, and how Detroit’s transformation parallels his own.
09:00 Scaling Fitness, Learning Business: How working for FitBody Bootcamp introduced Joshua to leadership, operations, and personal development.
11:50 From Gym Floors to Internet Money: The story of Joshua’s first $2K/month social media gig and how it became the stepping stone to his agency career.

Links and Resources
  • Joshua Johnston on Instagram: @joshykobyashi
  • Joshua Johnston on LinkedIn
  • Hydra Consulting – workwithhydra.com
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