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From Invisible to Irresistible - The Coach Trap Podcast

From Invisible to Irresistible - The Coach Trap Podcast

Auteur(s): From Invisible to Irresistible
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Struggling to Stand Out as a Coach? We’ve Got You. There are countless great coaches out there. Yet, most remain invisible. Greg (the coach) and Dan (the marketer) have cracked the code. With 20+ years of experience and 52,000+ tweets, they built one of the most powerful coaching brands—in under 90 days. Now, they’re sharing everything: personal branding, marketing strategies, and growth hacks to help you attract clients, build authority, and scale your coaching business—without the guesswork. 🎙️ New episodes every Weekly—because great coaching deserves great visibility.From Invisible to Irresistible Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • We saved these Sister's 5 hours a week (and you could do the same)
    Jun 18 2025

    Empowering Mothers Without Burning Out | CT x Workwelle


    Pauline and Clara—sisters, founders, and American expats in London—join Greg Styan to share the story behind Workwelle, their audio-based course helping mothers reclaim self-care and resilience.


    From tackling burnout to redefining modern motherhood, they open up about the challenges of building a brand that serves women balancing ambition, caregiving, and leadership.


    🎧 In this episode:


    Building Workwelle as a support system for modern mothers


    Why their course is audio-first (and made for multitaskers)


    The leadership gap—and how mindset helps close it


    Real-world marketing strategies for busy women


    Why consistency in content builds trust


    How selling can feel like serving


    Creating a genuine, values-driven community


    If you’re a mother—or know one—trying to lead, grow, and thrive without running on empty, this one’s for you.


    🎯 Learn more:

    Course for busy mums: www.audopia.co.uk

    More episodes: www.coachtrap.co.uk

    Connect with Pauline & Clara: www.workwelle.co


    #Workwelle #SelfCareForMums #CoachTrap #Audopia #WomenInLeadership #Resilience #ModernMotherhood #WomenEmpowerment #PersonalBranding



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    29 min
  • No one was noticing Carina and this is why...
    Jun 18 2025

    She was burnt out. Then She Changed Her Mind—Literally.


    Karina Macmillan transformed her life with mindset science. In this powerful episode, discover how she went from overwhelmed to magnetic — and how her Magnetic Power course is helping thousands do the same.


    👇 TIME TO UNLOCK YOUR POWER 👇

    Explore Karina’s course: https://www.audopia.co.uk

    Learn more about the strategy: https://www.coachtrap.co.uk


    🎙 In This Episode of the Coach Trap Podcast

    Join hosts Greg Styan and Dan Williams as they sit down with Karina Macmillan — therapist, speaker, and founder of Magnetic Power — to uncover the real psychology behind personal growth, performance, and emotional resilience.


    If you’ve ever felt:


    Invisible or unseen in your work or personal life


    Stuck in a cycle of burnout and stress


    Like you were meant for more but couldn't access it...

    Then this is your episode.


    💥 WHAT YOU’LL LEARN:

    • Why traditional self-help often fails (and what works instead)

    • How neuroplasticity and cognitive reframing literally rewire your mindset

    • Real tools to manage overwhelm and anxiety in minutes per day

    • The marketing mistake most coaches make — and how Karina overcame it

    • How to build authority on social media without being “salesy”


    🔥 BONUS: Get insider tips from Dan Williams and Greg Styan on how to grow your audience with hooks, content strategy, and value-first storytelling. This isn’t theory — it’s what they teach inside Coach Trap, and it's what Karina used to scale her impact.


    🧠 Keywords in this episode:

    hypnotherapy, mindset coaching, burnout recovery, stress management, coach marketing strategy, cognitive reframing, neuroplasticity, business owner mental health, self-leadership, how to grow a coaching business, LinkedIn content strategy, affirmations, personal transformation.


    📌 Timestamps:

    00:00 – Intro: Meet Karina

    03:35 – Her turning point story

    06:00 – What most coaches get wrong

    10:15 – How Magnetic Power works

    14:40 – Understanding the neuroscience

    18:30 – Content strategy & human connection

    24:00 – Platform tips: LinkedIn vs Instagram vs X

    30:00 – Why your story is your brand

    31:45 – Final advice to new coaches


    ✅ FOLLOW FOR MORE:

    Subscribe to this channel if you’re serious about turning your pain into purpose and building a coaching business that’s actually aligned. New interviews weekly with some of the UK’s most impactful coaches, creatives, and course creators.


    🔗 LINKS & RESOURCES:

    Karina’s Course – https://www.audopia.co.uk

    Coach Trap Strategy – https://www.coachtrap.co.uk


    #MindsetMatters #PersonalGrowth #Neuroplasticity #StressManagement #BurnoutRecovery #MagneticPower #CoachMarketing #CoachingTips #EmotionalResilience #CognitiveReframing #SelfHelp #BusinessMindset #CoachTrap #CoachLife #MentalHealthAwareness #OvercomeBurnout #TransformYourMind #SelfLeadership #MagneticMindset #GrowthMindset #CoachingSuccess #MindsetCoach #ContentStrategy #PersonalTransformation #AnxietyRelief #CoachingCommunity #SocialMediaStrategy #Mindfulness #ResilienceBuilding #CoachingJourney


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    30 min
  • We turned Steve's LinkedIn Likes into Client's (A case study)
    Jun 18 2025

    CT X AUDOPIA X STEVE


    🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥


    In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.


    This isn’t just talk. It’s your coaching business blueprint.


    🎯 What You’ll Learn (Takeaways):


    How Steve transitioned from corporate leadership to coaching with purpose


    Why embracing change is the most powerful tool in your personal & professional growth


    Outreach that works: Build trust before the DM


    The secret to finding your ideal coaching audience


    How storytelling and personal experiences convert browsers into buyers


    Why authenticity beats polished perfection every time


    How free, value-packed content (like Steve's redundancy course) builds your brand


    Using vulnerability to create deep client connection


    Future-forward coaching: newsletters, books, and beyond


    The golden rule: trust is built through consistent engagement


    🧠 Titles We Almost Picked (Because They’re That Good):

    • Mastering Change: Insights from Steve Barrett

    • Embracing Change in Coaching


    🎙️ Sound Bites That Hit Hard:


    "Change is coming your way."

    "You have to tap into a mindset."

    "Every DM is a follow-up."


    ⏱️ Chapters:

    00:00 – Introduction to Coaching and Mastering Change

    02:57 – Understanding the Course and Its Audience

    05:23 – Strategies for Client Engagement and Outreach

    08:04 – Cognitive Reappraisal and Target Audience

    11:19 – Leveraging Personal Stories for Connection

    15:51 – The Importance of Authenticity in Coaching

    19:42 – Introducing the Free Course on Redundancy

    23:00 – Marketing Strategies for the Course

    26:33 – Future Plans and Expanding the Coaching Business

    30:10 – Final Thoughts and Key Takeaways


    🎯 Want to go deeper?

    👉 Access Steve’s full Mastering Change course here: www.audopia.co.uk

    👉 For more coaching insights, visit: www.coachtrap.co.uk


    📺 Watch on YouTube

    🎧 Listen on Spotify: From Invisible to Irresistible

    📍 Live replay also available on X Spaces: https://x.com/gbcoach


    To Find out more about Steve Barrett - https://www.linkedin.com/in/steve-barrett-...


    #CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #AuthenticMarketing #ExecutiveCoaching #MindsetShift #PersonalBranding #FromInvisibleToIrresistible #CourseMarketing #ChangeLeadership #StorytellingForCoaches #ScalingSuccess #OnlineCourses #ResilienceInCoaching

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    29 min

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