What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outdoor approach

Mark’s team uses the “green classroom” approach, which takes learning outside so people actually apply what they learn. That hands-on style has helped thousands of professionals communicate better, collaborate more, and see measurable ROI.

We also dig into how he blends segmentation, metrics, and a touch of AI to keep relationships warm and content consistent, plus the simple “cash on the table” test he still uses to decide which marketing bets are worth it.

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Additional Resources:

• Using the Contact Management Dashboard
• Understanding contact segmentation
• Send birthday wishes using the Automation Path Builder
• Overview: Email reporting
• How Constant Contact is innovating with AI and what that means for you

Meet Today’s Guest: Mark Soanes of Call of the Wild

👤 What he does: Director at Call of the Wild, a leadership and team development company in South Wales, UK, known for experiential learning in the outdoors.

💡 Key quote: “No point doing it if you’re not tracking the results, because that’s the key. That’s why you’re doing it.”

👋 Where to find him: LinkedIn

👋 Where to find Call of the Wild: Website | LinkedIn | X | Facebook