• From Side Hustle To 8 Figures: How Prene Founder Tammy Green Created Australia’s Best Selling Bag; How To Achieve Real Profitability; And Why She Doesn’t Want A Big Team And Fancy Office

  • Apr 8 2024
  • Durée: 1 h et 11 min
  • Podcast
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From Side Hustle To 8 Figures: How Prene Founder Tammy Green Created Australia’s Best Selling Bag; How To Achieve Real Profitability; And Why She Doesn’t Want A Big Team And Fancy Office

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  • Résumé

  • On today’s show we chat to Tammy Green, the founder and director of Prene - an accessories label responsible for Australia's best-selling bag. It was 2015 and Tammy was only 20 years old when she dropped out of a course in business entrepreneurship at RMIT to launch her business. Working out of a bedroom in her family home in Melbourne, she bootstrapped and started with one product - the Brighton tote bag. At the time, she saw designers such as Alexander Wang developing garments using neoprene - the same synthetic rubber that wetsuits are made from. With this invincible material in mind, and in a fashion industry where expensive leather designer bags ruled the handbag world, Tammy saw a gap in the Australian market for a bag that was machine-washable and lightweight while still being stylish and affordable. The Brighton bag was able to be used in so many ways: a nappy bag, a gym bag, a work bag, and a travel bag. The use case was endless and the product flew off the shelf. Along the way, she’s produced sell-out collections in collaboration with the AO, Brown Brothers wine, swimwear entrepreneur Chloe Fisher, Melbourne fashion maven Bec Judd, and others. From side hustle to 8 figures, Prene bags are now stocked in more than 400 stores around Australia and the world, and the brand now offers close to 100 products. But as a young female entrepreneur, she initially struggled to gather a team, and many experienced professionals older than her didn’t like reporting to a young female boss. “Even dealing with retailers and big companies and stakeholders, I would answer the phone and speak to them as the founder of a very successful business, and they would immediately say, ‘Could you put your boss on?' I always had to prove myself.” – Tammy is currently reading You Are the Placebo: Making Your Mind Matter by Joe Dispenza. She also enjoys some fun podcast listens like Alex Cooper’s Call Her Daddy and Lauryn Evarts & Michael Bosstick’s The Skinny Confidential. She just started watching The Gentlemen on Netflix, and adores the American sitcom Curb Your Enthusiasm by Larry David. – Find Tammy on Instagram, TikTok, YouTube and LinkedIn. Shop all things Prene at https://www.prenebags.com/ – New here? Welcome! Join us on this podcast where we chat about all things business, career, finance and entrepreneurship. Listen closely, because every episode is so different and full of insight, you might just walk away with that one tool you needed to take that next step in YOUR journey. – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco Chat to us, your co-hosts @galkrohn and @em.kaplan (can you tell we love a chat?) Ask a question or pitch to come on the show by heading to our website: clevermediaco.com – And please don’t forget to support us! If you liked what you heard, subscribe to our show & leave us a rating and review - we will love you for it <3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You’re listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging. Sound Credit: Engines Ready by Yarin Primak
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