Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.

One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it.

If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply.

This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them.

You don't want to miss this episode.

Important Links

Follow Andrews on LinkedIn

COSM Pod on Threads

COSM Pod on X

COSM Pod on Facebook

COSM Pod on LinkedIn

This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana