Gamifying Member Onboarding, with Swaystack's Har Rai Khalsa
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Gamifying Member Onboarding, with Swaystack's Har Rai Khalsa
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Har Rai Khalsa, CEO and co-founder of Swaystack, joins TechSolutions4CUs to discuss how his company is tackling the challenge of inactive accounts at credit unions. A surprising number of new accounts go dormant quickly, and Swaystack's gamified onboarding platform aims to keep members engaged and active.
Har Rai explains the reasons behind account dormancy, highlighting the difficulty of switching banking relationships and the lack of guidance provided by many financial institutions. He details how Swaystack works for both indirect auto loan members and new checking account holders, among other use cases, emphasizing personalized communication, automated loan payment setup, and seamless integration with digital banking platforms.
Har Rai also dives into the technology behind Swaystack, its integration process, and how it provides value for various departments within the credit union. He also discusses the company's scalability and plans for future growth.