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Geolocation and the customer journey

Geolocation and the customer journey

Auteur(s): Industry Dive's studioID
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 We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. Copyright Industry Dive's studioID
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  • Best Practices for Implementing a Location-Based Marketing Strategy in 2025

    Best Practices for Implementing a Location-Based Marketing Strategy in 2025
    Jun 26 2025
    In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this episode, we’ll cover:
    • What location-based marketing really means in 2025—and why it matters more than ever
    • How leading businesses are using location data to boost engagement, conversions, and customer loyalty
    • Best practices for implementing your own strategy, from pilot programs to full-scale rollout
    Join Pamela DeLoatch as she sits down with Nick Patrick (CEO & Co-Founder, Radar) and Scott Perry (VP of Strategic Marketing, Worldwide Golf Shops) for a forward-looking conversation on what’s working—and what’s next.
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    23 min
  • From aisle to app: Meeting pickup expectations

    From aisle to app: Meeting pickup expectations
    Apr 28 2025
    Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience.

    Geolocation solutions can bridge online and in-store experiences and meet rising consumer demands for efficiency and personalization.This three-part podcast series highlights the steps retailers must make to connect customers’ physical and digital journeys. In Episode 2, Navigating the New Customer Journey with Geolocation Technology, we talk with industry experts who will dig into the logistics, tech and customer psychology behind pickup.You’ll learn:
    • Why “buy online, pick up in store” often feels broken—and how to fix it
    • How geolocation creates real-time readiness and reduces wait times
    • What retailers (big and small) must do to stay competitive
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    23 min
  • Geolocation and the Connected Customer

    Geolocation and the Connected Customer
    Dec 23 2024
    This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. In Episode 1, “Geolocation and the Connected Customer,” you’ll discover:
    • The building blocks of the connected customer journey
    • How geolocation technology improves shopping convenience, reduces fraud and increases efficiency
    • Insights from industry expert Nick Patrick, CEO of Radar
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    22 min

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