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Grow Your Law Firm

Grow Your Law Firm

Auteur(s): Ken Hardison
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À propos de cet audio

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Scaling Smarter: How Delegation and Training Transform Law Firm Growth With Raquel Gomes
    Nov 14 2025
    Welcome to episode 305 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken welcomes Raquel Gomes, Founder and CEO of Stafi, a virtual staffing company revolutionizing how law firms operate. With a background in psychology, corporate America, and technology, Raquel brings a unique perspective to leadership and sustainable growth. Her company was born from her own journey—balancing the demands of a high-powered career with motherhood and the desire for a more fulfilling life. Today, Stafi supports hundreds of law firms across the U.S., providing highly skilled virtual assistants, customized training, and hands-on coaching to help firms scale efficiently without sacrificing quality or well-being.


    What you'll learn about in this episode:
    1. Offshore Staffing for Growth
      - How virtual teams can cut labor costs and free up marketing budgets
      - Why effective delegation is key to scaling law firms sustainably

    2. Training and Support that Drive Results
      - Inside Stafi University's 800+ certifications tailored for PI firms
      - How coaching, KPIs, and emotional support enhance performance and retention

    3. Data Security and Confidentiality
      - How Stafi ensures compliance through advanced vetting, cybersecurity, and monitoring
      - Building trust with virtual teams through transparency and accountability

    4. The Role of AI in Staffing and Operations
      - Why AI won't replace humans—but will replace humans who don't use AI
      - How Stafi's coaches ensure proper adoption of firm tools and automation systems

    5. 24/7 Intake and the Future of Legal Operations
      - How Stafi Live helps firms close more leads through empathy-driven communication
      - Why offshore staffing and AI integration are essential to remain competitive in 2026


    Resources:

    Email: raquel@getstafi.com Website: getstafi.com LinkedIn: linkedin.com/in/raquel-gomesstafi/ Facebook: facebook.com/GetStafi Instagram: instagram.com/getstafi



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    30 min
  • Strategic Planning for Law Firms in a Digital Era With Tanner Jones
    Nov 7 2025
    Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth.


    What you'll learn about in this episode:

    1. Paid Search in 2025
    - How Google's LSA credit policy and PPC changes affect case volume - Why exact-match targeting outperforms broad match in competitive markets 2. AI's Impact on Visibility - How Google's AI Overviews and ChatGPT are influencing search and lead flow - What content structure helps firms appear in AI-generated answers
    3. Attribution & Brand Building - Why tracking conversions is harder than ever in a multi-touch journey - The power of video and social content for building brand familiarity
    4. Q4 Action Checklist - Auditing channels, cutting non-producers, and doubling down on top performers - Expanding review collection across Google, Facebook, and legal directories 5. Budgets, CAC, and ROI Targets - Understanding today's cost per case - Setting sustainable ROI goals




    Resources:
    Website: consultwebs.com/
    LinkedIn: linkedin.com/in/tannerjonescw
    Facebook: facebook.com/consultwebs
    Twitter: twitter.com/Consultwebs




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    42 min
  • Mastering Law Firm Partnerships and Growth Strategies With Jonathan Hawkins
    Oct 31 2025
    Welcome to episode 303 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jonathan Hawkins, Founder of Law Firm GC, host of the Founding Partner Podcast, and author of The Law Firm Life Cycle. Jonathan serves as outside general counsel for law firms nationwide, advising on partnerships, succession planning, ethics, operational issues, and other day-to-day legal matters. His book and guidance help law firm owners navigate the lifecycle of their firm, from formation to expansion, mergers, acquisitions, partner transitions, and eventual exit strategies.


    What you'll learn about in this episode:
    1. Law Firm Lifecycle:
      - Key stages from starting a firm to growth and succession
      - Common challenges and strategies at each stage

    2. Partnership Agreements:
      - Structuring agreements to prevent disputes
      - Exit ramps and governance for minority and majority partners

    3. Firm Valuation & Sales:
      - Factors that determine a firm's market value
      - Insights on selling, cash flow, and maintaining revenue

    4. Operational Challenges:
      - Handling mergers, acquisitions, and team transitions
      - Managing ethics, notice requirements, and client choice

    5. Resources & Mentorship:
      - How Jonathan supports lawyers through coaching and his podcast
      - Tools and strategies to navigate law firm growth and legal operations




    Resources:
    Website: lawfirmgc.com
    LinkedIn: linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/
    Facebook: facebook.com/LawFirmGeneralCounsel/




    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    26 min
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