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Grow Your Law Firm

Grow Your Law Firm

Auteur(s): Ken Hardison
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À propos de cet audio

 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Optimizing Law Firm Visibility Through Local Search With Seth Price

    Optimizing Law Firm Visibility Through Local Search With Seth Price
    Sep 26 2025
    Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP.

    An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms.


    What you’ll learn about in this episode:

    1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic
    - Using mentions and strategic placement in AI indexing to maintain visibility

    2. Local Search and Google Maps:
    - How expanding Google My Business listings and satellite offices increases local reach
    - The role of review velocity in improving rankings and attracting clients

    3. Balancing AI Efforts with Revenue:
    - Allocating marketing budget to AI results while maintaining ROI from proven channels
    - Understanding which AI-driven initiatives provide social proof versus actual revenue

    4. LSA and PPC Strategies:
    - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation
    - Ensuring intake processes are dialed in to maximize the value of LSA leads

    5. Digital Marketing Best Practices:
    - The importance of owning digital assets, websites, social profiles, and ad accounts
    - Leveraging content from podcasts, videos, and other organic sources for long-term SEO



    Resources:
    Website: blusharkdigital.com
    LinkedIn: linkedin.com/in/sethprice/
    Twitter (X): x.com/blusharkdigital


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    33 min
  • Take Control: Owning Your Digital Marketing Assets With Sean Garner

    Take Control: Owning Your Digital Marketing Assets With Sean Garner
    Sep 19 2025
    Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms. Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.

    What you’ll learn about in this episode:
    1. AI and SEO Strategy:
      - The growing importance of optimizing for AI-driven search results
      - How to leverage backlinks and citations for SEO success

    2. Local Service Ads vs. PPC:
      - Benefits of Local Service Ads for lead generation over traditional PPC
      - How LSAs help law firms save money while boosting profile visibility

    3. The Power of Digital Asset Ownership:
      - Why owning and controlling your online presence is crucial for long-term growth
      - Treating digital assets with the same importance as a physical storefront

    4. Retargeting and Organic Growth:
      - How retargeting strategies can increase conversion rates and visibility
      - The role of organic content in sustaining and growing law firm marketing

    5. Building Trust Through Professional Relationships:
      - The importance of fostering genuine, personal connections with clients
      - How respect and understanding in business relationships drive success



    Resources: Website: www.seangarner.co/
    LinkedIn: www.linkedin.com/in/seanagarner/
    Facebook: www.facebook.com/SeanGarnerConsulting/


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    34 min
  • Attracting Your Ideal Audience Through Authentic Brand Messaging With Eric Morgan

    Attracting Your Ideal Audience Through Authentic Brand Messaging With Eric Morgan
    Sep 12 2025
    Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market.

    Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth. What you’ll learn about in this episode:
    1. Brand Positioning for Competitive Markets:
      – Why smaller law firms don’t need to “out-yell” or outspend big competitors
      – How to stand out by identifying and owning a unique brand message

    2. Using Client Insights to Shape Strategy:
      – The value of interviewing past clients to uncover real differentiators
      – Leveraging referrals and testimonials as brand-building tools

    3. Identifying Your Firm’s Audience Sweet Spot:
      – Mapping competitor messaging to find open market space
      – Aligning your message with your ideal client’s values and mindset

    4. Operational Alignment with Brand Identity:
      – How client service philosophies can drive both marketing and internal systems
      – Building processes and team culture around brand promises

    5. Avoiding the Data Overload Trap:
      – Why over-analyzing attribution can hurt more than help
      – Embracing a media mix and measuring success holistically


    Resources:
    Website: www.rouxadvertising.com/
    LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/
    Twitter (X): twitter.com/RouxAdvertising


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 min
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