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Have you ever wondered why some money habits are so hard to break? The answer might lie in your "money story" – the narrative you developed about finances during childhood that still influences your decisions today.

In this revealing conversation, Yoyo Eto, founder of Black Money Brunch, shares powerful insights about how our earliest experiences shape our relationship with money. From seeing her father's passion for tracking investments to feeling unprepared to discuss finances with partners, Yoyo takes us on a journey of financial self-discovery that's both personal and universal.

One particularly striking moment comes when Abi shares how a single conversation with her father at age 9 - where he declined to send her to an expensive school - led her to believe her family was poor for years afterward. These formative experiences, Yoyo explains, become the foundation for our adult financial beliefs.

The discussion explores practical ways to identify your own money story through reflection questions like "How was money discussed in your home?" and "Did your caregivers speak about money with fear or excitement?" Understanding these patterns is the first step toward healthier financial decisions. As Yoyo wisely notes, "There always has to be a call to action with self-awareness."

Beyond personal finance, the conversation tackles thorny issues like discussing money with aging parents, setting boundaries when friends ask to borrow money, and acknowledging financial privilege without shame. Yoy's approach combines psychological insight with practical financial wisdom, emphasizing that money conversations should be ongoing rather than one-time events.

Follow Yoyo on Instagram @yoyo_eto or @blackmoneybrunch (Black Money Brunch) to learn more about joining this community for financial empowerment. You can also connect with her on LinkedIn at Yoyo Eto

Your relationship with money deserves this level of thoughtful attention – and this conversation is the perfect place to start.

**Black Money Brunch will launch the next cohort in Fall 2025 in Toronto - make sure to contact Yoyo - @yoyo_eto or @blackmoneybrunch**

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Amara Uche shares her journey from choosing pharmacy as a career in just three days to balancing life as a clinical pharmacist, content creator, wife, and mother.

• How Amara and Abi met at university and formed a friendship for the past 16 years
• Amara's creative interests taking a backseat to her pharmacy career then re-emerging through content creation
• The evolution of Amara's content from anonymous blog to YouTube and social media sharing her life as a working mom
• Financial compatibility in relationships and the importance of shared values rather than specific income levels
• How marriage and parenthood fundamentally change friendships and require more intentional effort
• The challenges of making new adult friendships when you're more certain of who you are
• Practical advice for navigating relationship conflicts from listener questions

Follow Amara on Instagram and TikTok @amaraucheco, on YouTube at Amara Uche, and visit her website at amarauche.com

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Justina Ikwu, also known as J.T. shares her journey from aspiring cardiovascular surgeon to becoming finance professional and community leader while discussing her artistic pursuits and perspectives on dating in Toronto.

• Once dreamed of becoming a doctor due to family expectations and inspiration from medical dramas
• Pivoted to banking and finance after graduation as a "survival mechanism" as an international student
• Rose to become president of the Canadian Association of Urban Finance Professionals (CAUFP)
• Started digital painting in 2016 and recently held her first art exhibition
• Believes in approaching life with authenticity while maintaining clear boundaries
• Values creativity in both professional and personal pursuits
• Approaches dating with optimism while being realistic about compatibility
• Looks for a partner who is honest, accountable, God-fearing, family-oriented and creative
• Lives by the philosophy: "You attract what you're becoming"

You can find Justina's artwork on Instagram @nxonpro19, her personal IG is @JustinaIkwu, you can connect with her professionally on LinkedIn under Justina Ikwu.

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