In this episode of Thrive Radio, I sits down with Daniel Addix, co-founder of LCU, a company pioneering hangover recovery with the world’s first DHM-based gummies. Daniel shares his personal journey from battling the dreaded hangover to developing a science-backed, patent-pending solution that helps people feel refreshed after a night out. From overcoming product development hurdles to expanding into retail and bars, Daniel’s story is one of resilience, innovation, and passion for wellness. Tune in for insights into the challenges of launching a new wellness product and the growing alcohol aid market. What you will learn in this podcast: How Daniel Addicks turned his personal struggle with hangovers into a business idea that led to the creation of a patented DHM-based gummy. The role of DHM, a compound from the Japanese raisin tree, in alleviating hangover symptoms and boosting liver health. The process and challenges of product development, including the trials and lessons learned when their first manufacturer didn’t deliver. Insights into the booming alcohol aid market and how LCU’s strategy includes targeting bars, retail stores, and even expanding into event activations. Essential advice for aspiring entrepreneurs entering the wellness and supplement space, particularly regarding ingredient sourcing, product testing, and manufacturing costs.