Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it in this episode of “Run a Profitable Gym.”

Today, host Mike Warkentin talks with Munoz about how he built $500+ average revenue per member (ARM) at his gym, Peak PT. Kevin shares the exact strategies that helped him land on Two-Brain's Top 10 ARM leaderboard, which runs from $502 to $854.

At Peak PT, Kevin uses Two-Brain's Prescriptive Model to sell, and he'll give prospective clients an entire training plan in free consultations to boost the "know-like-trust factor." He shows so much value that eight in 10 prospects sign up even though they could walk out with a free training plan.

There's more: Munoz explains why cutting low-value services boosted his revenue, how semi-private training fits into his business and why overdelivering during his on-ramp program makes conversions to recurring memberships simple.

He also details the community partnerships, referral systems and client events that keep new leads flowing into his gym without heavy reliance on paid ads.

Tune in for a step-by-step look at how one gym used systems and value to acquire better clients, increase retention and produce ARM north of $500 per month.

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0:52 - What drove his ARM increase?

8:05 - Where to find high-value clients

10:56 - High-conversion sales process

15:12 - Finding Two-Brain to now

25:16 - #1 tip to boost ARM