He Starts B2B Beef—and SaaS Leaders Are Watching
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He Starts B2B Beef—and SaaS Leaders Are Watching
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This week on Unf*ck My Startup:
We brought in Anthony Fletch—a full-stack B2B marketer who’s scaled GTM motions from both inside and outside the building.
No VC burn. No unicorn fantasies. Just practical, tactical sh*t you can actually do if you’ve got a good product and a small team.
We talk about outbound that converts, content that doesn’t suck, and how to run GTM without playing 2015 SaaS Mad Libs.
Here’s how it goes down:
00:00 – Fletch intro, bad wifi, and Chicago shade
04:30 – How B2B teams are f*cking up outbound in 2025
09:50 – What founders think “multi-channel” means vs. reality
15:20 – The new GTM stack: content, outbound, PLG, and what matters
21:00 – Why outbound is now a content game (and vice versa)
28:10 – Building trust with zero brand and no budget
35:40 – Product marketing ≠ feature marketing
41:00 – Live Q&A: ICPs, team structures, and channel sequencing
48:20 – Fletch’s advice for lean teams trying to grow without breaking
This one’s for the scrappy operators.
The no-bullsh*t, roll-up-your-sleeves growth playbook—delivered live.
If you’ve got $5K/month to spend and a dream—start here.
Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/