Headlines That Sell Beer: How Ogilvy’s Rules Boost Pub Marketing
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Headlines That Sell Beer: How Ogilvy’s Rules Boost Pub Marketing
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In this episode of Pub Marketing Unplugged, we explore one of the simplest but most powerful tools in hospitality marketing: the headline.
David Ogilvy once said: “On average, five times as many people read the headline as read the body copy.” In other words, if your headline flops, the rest of your message doesn’t matter.
For pubs and restaurants in 2025, headlines aren’t just for newspapers — they’re on your chalkboards, your Facebook events, your posters, and even your Instagram captions. The right line can turn a slow Tuesday into a packed quiz night.
Here’s what you’ll learn in today’s episode:
- Why headlines matter more than discounts.
- The psychology behind attention-grabbing phrases.
- Real pub-tested examples of winning headlines.
- How to adapt Ogilvy’s timeless rules to modern social media.
- 20+ headline formulas you can steal for your next campaign.
Whether you’re running a quiz, a match-day promotion, or a live band night, your headline is your first impression. Get it right, and customers stop scrolling and start showing up.
Subscribe to the podcast for more weekly episodes on practical pub marketing. And don’t forget — you can grab our free Gary Vee Pub Marketing GPT to guide you step by step.