This week’s episode is a heart-to-heart. It’s a moment to zoom out, breathe deeply, and ask the question so many of us avoid: Am I building the right business, in the right way?

This episode is a reflection on what it means to me to build a business that feels deeply true, not just performatively successful.

I share the thoughts and questions that have been circling my mind as I prepare to step into a more aligned, EVEN more authentic chapter. If you’ve ever felt disconnected from your ‘why,’ if your business has started to feel like a performance, or if you’re craving a slower, more soul-led (whatever that means for you) way of working, this one’s for you.

Inside this episode:

Why I'm rethinking the idea of “playing bigger” and what I'm replacing it with

How we can unconsciously drift from our original intentions

The difference between a business that looks good and one that feels good

Four powerful journal prompts to realign your vision and reconnect with your truth

Reimagine success on your own terms, and remember: you don’t need to burn it all down to begin again. You’re allowed to build slower. Softer. Truer.

Next week, we'll explore the how - how to simplify your business so it aligns with who you are now. Don’t miss it.

As always, if there's anything you'd like to know about what it could look like to work with me as you build your own feel-good business, apply for a free breakthrough session here:

https://form.jotform.com/Moakes/apply-for-a-breakthrough-session

You didn’t start your business to feel like you’re running on fumes. And yet, too many brilliant women find themselves dreading client calls they used to love, constantly doubting themselves, and fantasizing about quitting - not because they don’t care, but because they’ve built a business that’s breaking them.

Gill shares:

• The subtle signs of burnout that might be creeping in

• Why it’s not your fault if your business feels unsustainable

• The truth about performative success in the online world

• Six core foundations that will help you build a business that supports you (instead of sucking the life out of you)

This is a must-listen if you’re feeling stretched too thin, over-functioning but under-supported, or just plain tired of pretending everything’s fine. There’s another way, and it starts here.

🔗 Links mentioned:

• Email Gill: info@gillmoakes.com

• Work with Gill: gillmoakes.com

This week, I’m flipping the script on something that keeps so many brilliant coaches stuck...

If you’ve ever found yourself wondering whether people will pay your rates…
If you’ve felt invisible in a sea of coaches who “do what you do”…
If you’ve been trying to sell the process of coaching instead of the transformation...

This episode is for you.

Here’s the truth: coaching isn’t the offer - you are.

It’s not your 6-step framework, or the number of sessions you offer, or whether you use Voxer or Zoom. Your ideal clients aren’t lying awake at night dreaming of a “12-week container.” They’re craving change. And what they’re looking for isn’t coaching - it’s you.

In this episode, I’m getting into:

Why positioning yourself as “just another coach” is doing you (and your clients) a massive disservice.

How to stop hiding behind polished-sounding offers and start showing up as the deeply powerful guide you really are.

What makes you the most magnetic part of your business, and how to own it fully.

Why content that’s real always outperforms content that’s performative.

What shifts when your sales conversations move from explaining to aligning.

I’m also sharing something that might sting a little, but I’m saying it with love:

If your offers aren’t landing, it might be because you’ve hidden yourself inside them.

You don’t need to become a more professional version of yourself.
You need to become a more honest one.

The more of you you’re willing to bring into your work, the more your message will resonate. Your ideal clients are already looking for you... let’s make sure they can find you.

Ready to build your business around who you really are?

Come and join us inside The Collective, my membership for coaches who are done trying to patchwork together advice from anywhere and everywhere and are ready to build a thriving coaching practice from the inside out.

Join before July 1st and lock in our founding member rate of just £45/month.
This is the space where you stop doing business someone else’s way—and start doing it yours.

👉 gillmoakes.com/collective

If you’re loving the podcast, I’d be so grateful if you’d leave a five-star rating on Apple Podcasts. It helps more brilliant coaches like you put their Heads Together with us each week.