
How AI Transforms Law Firm Marketing & Operations
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What actually happens when a law firm integrates AI into its marketing and day-to-day operations? The results may surprise you.
In this episode, Jeff Howell (Lex Wire Journal) walks through a real-world case study of a midsize firm that went from invisible to authoritative by adopting AI the right way. You’ll learn:
- How Google Business Profile optimization improved their local and AI-driven visibility
- Why structured content and schema markup made them citable by AI search engines
- How AI compliance safeguards protected privilege and client trust
- The impact of workflow automation on intake, scheduling, and document drafting
- The measurable results: higher visibility, more qualified cases, and less staff burnout
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