
How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand
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Description
What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.
In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.
🧼 From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.
You’ll hear about:
- How goats (and a neighbor’s kindness) saved their farm
- Why they started with goat milk soap and what they learned along the way
- The importance of not doing everything yourself, and focusing on what you bring to the table
- The power of treating customers as “neighbors”
- Lessons in marketing, scaling, and community-building
- And how to convert everyday wisdom into entrepreneurial success
Resources Mentioned:
- G.O.A.T. Wisdom: How to Build a Truly Great Business
- Buy on Amazon
- Buy on Bookshop
- The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers
- Buy on Amazon
- Buy on Bookshop
Connect with the Beekman Boys
- Beekman 1802 Website
- Josh & Brent on Instagram
- Beekman 1802 Boys on Facebook
Thanks for tuning in!
No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.
🔹 Check out Goats 365 membership
🔹 Or explore The Goat Academy
🔹Looking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.
Happy goat-keeping! 🐐