How To Build Better B2B Marketing
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How To Build Better B2B Marketing
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À propos de cet audio
Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise.
With extensive experience leading high-performing marketing functions at multiple companies including Marqeta, Mark shares with Sally practical wisdom for marketing leaders at every stage.
The conversation includes:
The state of B2B marketing
Marketing as an experiments lab
Career advice for fintech marketers
Founding principles for building a marketing function from scratch
The real impact of AI on marketing
Brand building is actually the short game
Defining brand and how to build real connection
What is thought leadership - really?
How to prove ROI and track what really matters
Whether you’re building a marketing team from scratch or rethinking the way your current one operates, this conversation with Mark Cousins is packed with insights that go deeper than the usual talking points.
Useful links:
Connect with Mark Cousins on Linkedin: https://www.linkedin.com/in/markcousins/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/