What was the name of that waitress that did such a great job the last time you went out to eat? Oh wait…. You don’t remember? It’s the same with your customers. In the home service world, good work gets you in the door—but staying in touch is what keeps you there. That’s where a company newsletter comes in and Cathy Minz joins me to share her expertise. A newsletter is not about flooding inboxes with offers—it’s about showing up consistently with helpful, relevant information. I once had a plumber do excellent work at my old office, but when I needed help again, I couldn’t remember his name. If he’d had a newsletter he could’ve turned that one-time job into having me as a customer for life. Cathy knows how to craft the perfect newsletter to build those lifetime customers for your business.

What You’ll Learn…

• The easiest way to stay top of mind without spending thousands on ads

• Why your customer list is a goldmine—and how most businesses are wasting it

• How a company newsletter builds the trust that leads to repeat business

• Why newsletters are perfect for slow seasons and forgotten follow-ups

• How a company newsletter can increase your customer’s lifetime value

• What makes a newsletter worth reading (hint: it’s not a sale)
  
  

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Cathy at https://elowynpress.com/

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