Nick and Craig delve into the intricacies of sales and marketing within consultancies. They emphasise the importance of listening to clients, understanding their problems, and creating value through effective content strategies. Successful consultancies are characterised by their commitment to marketing as a journey, the involvement of leadership, and a structured approach to content. The discussion also highlights the evolving landscape of marketing, where depth and quality are becoming more crucial than mere frequency. Nick shares personal insights and advice for younger professionals in the industry, underscoring the significance of consistency and expertise in building a successful consultancy.

00:00 The Birth of Create Engage

07:39 Identifying Gaps in Consultancy Marketing

10:40 The Pragmatic Approach to Marketing

12:29 The Importance of Professionalizing Marketing

14:55 Misconceptions About Marketing in Consulting

19:11 Evolving Business Development Strategies

25:51 The Importance of Listening in Sales and Marketing

27:56 Common Traits of Successful Consultancies

30:41 Understanding Marketing as a Journey

31:36 Frequency vs. Quality in Marketing

39:23 The Shift Towards Depth in Marketing

46:00 Advice for the Younger Self

Host Craig Herd

Guest Nick Synnott