We’ve been taught that growing an online business means showing up constantly — more posts, more emails, more podcast episodes — all to stay top of mind. But let’s be real, the content grind leads straight to burnout, especially for solo business owners.

What if the secret to consistent sales isn’t doing more, but building smarter? Creating cornerstone content that compounds - attracting, nurturing, and converting long after you hit publish? That’s what an Evergreen Podcast Strategy is all about.

In today’s episode, I’m pulling back the curtain on what it is, who it's for and why it’s the smarter, simpler way to consistently sell your signature offer in 2025 and beyond. I’ll share the real moment that changed everything for me, the surprising data I uncovered from dozens of clients and how I’m rebuilding my business with half the time and energy - by doubling down on my podcast.

If you're done with the content treadmill and ready to build a podcast that brings in high-quality leads on autopilot, this episode is your starting point.

📌 Ready for more support?

Other ways I can help you launch, grow or monetise your podcast:

Book a Podcast Strategy Exploratory Call

Book a Podcast Profitability Audit

Sign up for Binged + Bought - this FREE private podcast takes you behind the scenes of how I help clients turn their podcast into an evergreen sales asset (and their clients’ favourite way to buy) and how you can do it too.

Subscribe to The Evergreen Shift - a FREE audio series designed to shift how you think about podcasting so your show brings in aligned enquiries and sales on repeat, without paid ads or 1000s of downloads.

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