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In this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.

You'll learn:
• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)
• Why military logistics training translates perfectly into e-commerce operations and customer obsession
• How to validate product ideas without a website and turn customer relationships into brand evangelists
• Strategic pricing and upselling tactics that can increase AOV by 20% immediately

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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Steve Towner (Guest)
Voortrekka Australia Website: https://voortrekka.com.au

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TIMESTAMPS

0:00 - Intro: From Zero to $70K/Month in 3 Months
1:37 - Steve's 20-Year Military Career: From Lieutenant to Major
3:42 - Military Logistics: Managing 200 People and Combat Deployments
5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning
6:34 - How Facebook Ads Led to Joining Ecom Capital
8:04 - Starting With Zero Experience: "No Product, No Plan"
11:02 - The Power of Community and Peer Support in Ecom
14:47 - The "Pirate Campaign": Validating Products Without a Website
19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link
22:29 - Why Product Development Trumps Perfect Marketing
25:18 - Customer Obsession: Personal Video Messages for Every Sale
29:26 - Making Your First Customer Your VVIP Brand Advocate
32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy
42:12 - Referral Systems: Turning One Customer Into Two Sales
47:11 - Building Scalable Systems vs. Adding Complexity
52:15 - Future Vision: From $10K to $100K Monthly Goals
58:12 - Military Mindset vs. Entrepreneur Confidence Building


About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #busines

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Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/