In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method.

You will learn:

• Why selling transformation beats selling sessions
• The key to authentic, relationship-based marketing
• How to grow your business organically without relying on funnels or ads
• Why charging high-ticket prices isn’t just smart — it’s strategic
• How to take empowered action and stop waiting for “the perfect time”
• The mindset shift that helps coaches overcome fear and imposter syndrome

LINKS:

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GUEST LINKS:

• LinkedIn: https://www.linkedin.com/in/staceybrassrussell/
• Instagram: https://www.instagram.com/staceybrassrussell/
• Facebook: https://www.facebook.com/staceybrassrussell1/

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Timestamps & Highlights:

00:00 – Intro: Meet Stacey Brass-Russell

01:12 – From Broadway actress to business coach

03:39 – How Stacey got her first clients organically

04:34 – The #1 mistake most coaches make

05:21 – What is authentic marketing?

07:30 – Why Stacey doesn’t use funnels or ads

09:13 – Building a 6-figure business organically

10:50 – Why high-ticket coaching makes more sense

12:39 – Stacey’s 4-part framework to define your niche

15:57 – How to get in front of the right audience

18:02 – Money mindset: from yoga teacher to numbers-driven CEO

21:46 – What Stacey would do today to get a new client

22:52 – Stop waiting for permission — create your own opportunity

24:52 – The mindset shift that changes everything

27:57 – Fun Broadway story: stepping in on stage at 10 years old

29:31 – Where to find and follow Stacey online

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