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How to Build a Brand That Moves with Your Music, with Lauren Tafoya (Laquela)

How to Build a Brand That Moves with Your Music, with Lauren Tafoya (Laquela)

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This conversation opens the door to a side of music we don’t often talk about: the business beneath the art. Lauren Tafoya, also known as Laquela, has created a powerful framework for helping artists turn their message into something sustainable. She’s not chasing trends or teaching you how to game the algorithm. Instead, she’s focused on real structure, long-term strategy, and helping musicians build businesses that reflect who they are. If you’re tired of relying on streams, gigs, and wishful thinking, this episode might be the blueprint you’ve been looking for.

We Chat About:


  • Why chasing streams and exposure won’t build a sustainable career
  • How Lauren’s 7-level challenge system walks artists through starting a business
  • What most musicians don’t know about business credit and how it can change everything
  • Creating a self-sustaining ecosystem between your business and your music
  • The emotional barriers that stop artists from embracing self-promotion
  • How underserved communities are kept out of vital business knowledge
  • Why Lauren believes the major label dream isn’t for most artists


About Lauren Tafoya:

Lauren Tafoya is a book publisher, business strategist, and founder of a unique platform that helps musical artists turn their message into a business. She teaches creatives how to build aligned, income-generating brands by connecting the heart of their music to real-world industries. With a sharp eye for strategy and a deep respect for artistic purpose, Lauren equips artists with the tools, structure, and mindset to thrive beyond the stage.


Connect with Lauren:

Sign up for her Level 1 Challenge: https://nas.io/buildamusicbiz/challenges/level-1-music-business-idea-challenge

Threads: https://www.threads.com/@iamlaquela


Connect with Julian:

Check out the “loves music” podcast website: https://www.podpage.com/loves-music/

Facebook: https://www.facebook.com/julian.jones.9484

Instagram: https://www.instagram.com/julianjones417/

Threads: https://www.threads.net/@julianjones417

Buy my book: https://www.amazon.com/dp/B0B6QYX6RL

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