The following guest sits down with host Justin White:

• Brandon Brotsky – Co-founder and Co-owner, Reach Home Loans


Commit to Creating Content to Grow Your Brand and Your Business

There’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to enhance your brand through a consistent commitment to content creation.


In this episode, we discuss ...

• 1:32 – How Brandon’s brand helps differentiate him from others
• 2:48 – The decision to focus on video content for social media
• 5:12 – How Brandon got comfortable in front of the camera
• 6:20 – How Brandon generates ideas for his videos
• 8:20 – How AI influences Brandon’s content
• 9:46 – Repurposing content ideas
• 11:00 – Ways Brandon hooks his audience
• 12:15 – Brandon’s best-performing video concept
• 13:57 – How to balance originating vs. creating content
• 17:36 – Long-term content
• 20:24 – How social media content helps Brandon help his agents
• 22:18 – Brandon’s future plans for content


Show Contributors:

Brandon Brotsky
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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