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How to Spin It

How to Spin It

Auteur(s): Love Comms
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What does it take to spin today’s scandals and successes?

Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.

Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.

© 2025 How to Spin It
Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Purpose and PR: Reimagining Agency Life with Riannon Palmer
    Aug 5 2025

    PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out.

    We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also explore the role of AI, greenwashing, and why the best comms people are often the first to call out bad decisions from within.

    About the guest:
    Riannon Palmer is the founder of Lem-uhn, a feel-good PR agency working with purpose-led brands to drive real impact. She was named one of Management Today’s 35 Under 35 and is a champion for building a healthier, more progressive PR industry. Connect with her on LinkedIn

    Mentioned in this episode:
    Better Business Act: https://betterbusinessact.org/
    B-Corp: https://bcorporation.uk/
    NY Times article: “We can bury anyone”
    Clean Creatives: https://cleancreatives.org/

    You can connect with me Kayleigh-Anne Soryal on https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com

    If you enjoyed the episode, please follow and share it. It helps new listeners find the show.


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    47 min
  • The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
    Jul 22 2025

    Influence drives the fashion and beauty industries, but are we measuring it in the right way?

    In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence?

    We discuss the murky history of measuring press impact and reach, and Launchmetrics’ Media Impact Value (MIV®) that help brands quantify the true value of visibility across print, social and online. Alison also shares her views on what makes a great brand moment, how brands get it wrong, and why understanding context is just as important as counting clicks.

    Mentioned in the episode:

    · Launchmetrics Brand Ambassador Marketing 2025 Report

    · Upcoming Webinar on Qualitative Metrics

    About the guest:
    Alison Bringé is the Chief Marketing Officer at Launchmetrics, a brand performance platform used by leading fashion, lifestyle and beauty brands to measure and amplify their influence.

    Connect with her on LinkedIn
    Learn more about Launchmetrics

    You can connect with me on LinkedIn at Kayleigh-Anne Soryal or visit lovecomms.co.uk

    If you enjoyed the episode, please follow and share it. It helps new listeners find the show.

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    40 min
  • Motherhood and PR: Shaping Careers That Work with Bethany Pearson
    Jul 8 2025

    Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.

    In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a founding mother of PR Mums, about how the PR world is starting to respond to these challenges and what still needs to change to build more inclusive careers.

    We discuss how ambition is perceived after maternity leave, the structural barriers faced by returning parents, and the emotional labour many continue to carry. We also explore where progress is happening and how leadership and teams can better support working parents, and the amazing work of PR Mums and other organisations to drive positive change.

    About the guest:
    Bethany Pearson is a senior PR leader and a founding mother of PR Mums, a platform supporting parents in PR & communications through recruitment, community and long-term cultural change.
    Connect with her on LinkedIn
    Visit: https://www.prmums.com

    Mentioned in this episode:
    PR Mums White Paper on Best Practice: https://www.pr-mums.com/news/championing-parental-policy-best-practice-in-pr
    Leaders Plus: https://www.leadersplus.org
    Tommy’s Training for Line Managers: https://www.tommys.org

    You can connect with me at https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com
    If you enjoyed the episode, please follow and share it. It helps new listeners find the show.

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    52 min
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