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How to Use Search Intent to Create Content that Matches Your Users' Needs

How to Use Search Intent to Create Content that Matches Your Users' Needs

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Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.

In this episode, I discuss the idea of identifying and using the search intent - the person’s ultimate goal for searching for particular information - to create better SEO content. 

You’ll learn:

  • How Google processes our search queries today
  • What two factors it uses to discern the why behind our search 
  • What search intent is
  • Three methods to identify the search intent
  • How to use the search intent to create better SEO content

Want to learn more? 

  • Listen to other episodes of This is SaaS SEO, of course, and
  • Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog

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