What happens when sales, marketing, and authenticity collide?

In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.

From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.

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Hosted by Chris Nelson, Founder of Human Video

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

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• (00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth
• (04:30) - What Dreamdata Actually Does, and Why Marketers Love It
• (07:00) - Why LinkedIn Beats Google for B2B Marketing ROI
• (12:30) - The Unplanned Personal Brand That Changed Everything
• (17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools
• (19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics
• (25:00) - Thought Leader Ads: The New Era of LinkedIn Influence
• (28:30) - Attributed Podcast: From Internal Experiments to Content Engine
• (34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse
• (38:30) - The Controversial AI-Generated Episode, And Why They Tried It
• (45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust

Chris Bogue joins Chris Nelson on Human Marketing to unpack the real power of video in sales, content, and comedy.

From Second City improv to viral LinkedIn skits, Chris shares how he helps brands and sales pros connect through pattern-breaking video.

They dive into scripting with soul, the limitations of AI tools, and how to craft video DMs that actually get replies.

Plus, why human imperfections, not cinematic polish, are what drive connection in the feed.

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Chris' Free Pattern Breaker Course

Hosted by Chris Nelson, Founder of Human Video

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

• (00:01) - Meet Chris Bogue: From Improv Stages to Video Strategy
• (03:00) - Accidental LinkedIn Stardom & Video Prospecting Breakthrough
• (08:30) - Scaling with Courses: Selling on Video & The Pattern Breaker
• (13:05) - Serious People Still Laugh: Entertainment in B2B Content
• (19:00) - Inbox vs Feed: Why Your Sales Videos Shouldn’t Be Weird
• (22:44) - Is AI Ruining Video? Authenticity vs Perfection in the Feed
• (28:30) - Why Human Connection Beats Perfect Production Every Time
• (34:00) - Fighting ChatGPT: Creative Control in the Age of AI
• (39:00) - Crafting Better Scripts & The Power of Point of View
• (45:00) - The LinkedIn Video Shift: What Works (and What Doesn’t)
• (49:00) - Sending Great Video DMs: Tactics That Actually Work
• (55:30) - The Sales Funnel and Where Video Really Belongs

In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.

From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature.

They also unpack key insights from Wistia’s State of Video report, including why short-form engagement is dropping and how to scale trust globally with video.

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Wisita 2025 State of Video Report

Hosted by Chris Nelson, Founder of Human Video

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

• (00:01) - Sam Balter Joins: From HubSpot to Wistia
• (02:30) - Discovering Content by Accident: Sam’s Podcast Breakthrough
• (07:00) - Pandemic Pivots: How Remote Work Changed Video Forever
• (12:30) - Building High-Impact Content Teams in a Hybrid World
• (15:00) - Inside Wistia’s Content Strategy: Webinars, Blogs & More
• (19:00) - Wizards, Guides, and Differentiation: Making Memorable Content
• (22:00) - Product Marketing at Speed: Wistia’s Trimester System
• (25:30) - Key Findings from Wistia’s 2025 State of Video Report
• (30:00) - The Truth About Video Engagement and Short-Form Fatigue
• (33:00) - How AI Is (Really) Being Used in Video Production
• (36:00) - Game-Changer: AI Video Dubbing and Language Localisation
• (45:00) - Final Thoughts: Making Videos That Actually Feel Human