In this week's episode, Joe Fier sits down with Brody Lee, an innovator in the event space who is on a personal mission to re-engineer events into immersive, AI-powered experiences. Forget boring pitch fests, Brody is disrupting how events work by using technology and co-creation with audiences, all while tying business directly to meaningful global impact. Listen as Brody shares his ambitious goal of building a seven-figure event in just 100 days without an existing list, ad spend, or personal cash. He also dives deep into why business should always lead with purpose. You’ll get actionable insights into the future of event production, AI’s role in human connection, and how every business can drive positive change.

• Immersive, AI-Powered Event Design
• From Pitch Fest to Impact Fest
• Business Meets Philanthropy
• The 100-Day, Zero-Safety-Net Event Challenge
• Lessons from Apple & Steve Jobs
• Human Connection in a Tech-Driven Age
• Event Experience Hacks
• Impact & Infinite Vision
• Actionable Strategies for Entrepreneurs

• Get ready for Brody's event by following him on Instagram: https://www.instagram.com/brodyleelive/
• B1G1 (Buy One Give One): https://b1g1.com/

• Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
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• Podcast: https://hustleandflowchart.com/
• LinkedIn: https://www.linkedin.com/in/joefier/
• 📸 Instagram: https://www.instagram.com/joefier/

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In this episode, host Joe Fier sits down with health entrepreneur and biohacking expert Joy Houston for an eye-opening conversation about peptides—what they are, how they are used, and why they’ve been a hush-hush topic in the biohacking community. Joy shares her personal playbook, detailing real-world peptide “stacks,” injury recovery stories, and the ways driven entrepreneurs and health practitioners are optimizing their bodies for peak performance. You’ll get practical insights, a special resource for listeners, and plenty of behind-the-scenes context from both Joe and Joy’s journeys. Get ready to learn about the underground world of peptide therapy!

Topics Discussed

• What peptides are, how they work, and why they matter for health optimization
• Injury recovery stories using BPC157 and other peptides (Joe’s jiu jitsu injury, Travis Houston’s Achilles tear)
• The gray area of peptide legality, regulation, and availability
• How entrepreneurs and health practitioners are quietly using peptides to stay at the “bleeding edge” of health
• The process of sourcing, reconstituting, and administering peptides (including common mistakes)
• Creating your “peptide stack” based on your personal health goals
• Cost considerations, avoiding overpaying, and how to verify quality
• Why peptides have remained a subculture and what’s holding back broader public awareness
• Tips for researching peptides, using trackers, and leveraging community knowledge
• Exciting new horizons in peptide biohacking (libido, longevity, anti-inflammatories, and more)
• Joy Houston's exclusive, free guide: getmypeptides.com

Resources Mentioned

• Learn more about what Joy does at Heal At Scale
• Visit GetMyPeptides.com for all the resources
• Deep dive on Peptides at Pep-Pedia.org
• If you have questions, feel free to DM Joy at @realjoyhouston on Instagram

Connect with Joe Fier

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

This week on the show, Joe Fier sits down for a second round with renowned sales expert Ari Galper, creator of the trust-based selling methodology. Their conversation dives deep into the challenges facing today’s sales environment—where automation and AI have made persuasion techniques ubiquitous, but trust remains rare and invaluable. Ari Galpershares how his “doctor-patient” approach to sales builds authentic trust without unnecessary persuasion, chasing, or follow-ups. Discover actionable strategies for cutting through the noise, connecting on a human level, and updating your sales mindset for the rapidly evolving AI era.

• The rise of AI in sales and its impact on buyer skepticism and trust
• Ari Galper’s pivotal story: realizing the need for a trust-based selling framework
• Why traditional rapport-building and value-add approaches don’t work pre-sale
• The “doctor-patient” model: diagnosing problems before prescribing solutions
• Transforming the sales conversation to prioritize truth, fit, and respect
• Specific trust-building techniques for first sales calls
• Ditching outdated sales scripts, rapport formulas, and the concept of “follow-ups”
• The role of trust in the age of AI: why human connection is becoming more valuable as automation increases
• How Ari Galper is leveraging AI to share his private sales IP with clients through ARIAI (Ari’s digital twin and trust-based AI advisor)
• Practical use cases for personalized AI in sales teams, content creation, and real-time advisory
• Building lasting community and legacy around trust-based selling, including live meetups and app development

• Grab Ari's books "The Rise of AI, The Decline of Trust" and "Trust In A Split Second" for FREE!
• See the latest from Ari on his website AriGalper.com
• Listen to Ari's podcasts "Stump the Guru" and "Trust-Based Living"

If you enjoyed this deep dive into trust-based selling and the future of sales, help us spread the word! Subscribe to Hustle & Flowchart wherever you listen, leave a rating or review, and share your biggest takeaways with us on social media. Don’t miss the next episode—your hustle deserves the flow!

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Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/