In this episode, host Joe Fier sits down with health entrepreneur and biohacking expert Joy Houston for an eye-opening conversation about peptides—what they are, how they are used, and why they’ve been a hush-hush topic in the biohacking community. Joy shares her personal playbook, detailing real-world peptide “stacks,” injury recovery stories, and the ways driven entrepreneurs and health practitioners are optimizing their bodies for peak performance. You’ll get practical insights, a special resource for listeners, and plenty of behind-the-scenes context from both Joe and Joy’s journeys. Get ready to learn about the underground world of peptide therapy!

Topics Discussed

• What peptides are, how they work, and why they matter for health optimization
• Injury recovery stories using BPC157 and other peptides (Joe’s jiu jitsu injury, Travis Houston’s Achilles tear)
• The gray area of peptide legality, regulation, and availability
• How entrepreneurs and health practitioners are quietly using peptides to stay at the “bleeding edge” of health
• The process of sourcing, reconstituting, and administering peptides (including common mistakes)
• Creating your “peptide stack” based on your personal health goals
• Cost considerations, avoiding overpaying, and how to verify quality
• Why peptides have remained a subculture and what’s holding back broader public awareness
• Tips for researching peptides, using trackers, and leveraging community knowledge
• Exciting new horizons in peptide biohacking (libido, longevity, anti-inflammatories, and more)
• Joy Houston's exclusive, free guide: getmypeptides.com

Resources Mentioned

• Learn more about what Joy does at Heal At Scale
• Visit GetMyPeptides.com for all the resources
• Deep dive on Peptides at Pep-Pedia.org
• If you have questions, feel free to DM Joy at @realjoyhouston on Instagram

Connect with Joe Fier

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

This week on the show, Joe Fier sits down for a second round with renowned sales expert Ari Galper, creator of the trust-based selling methodology. Their conversation dives deep into the challenges facing today’s sales environment—where automation and AI have made persuasion techniques ubiquitous, but trust remains rare and invaluable. Ari Galpershares how his “doctor-patient” approach to sales builds authentic trust without unnecessary persuasion, chasing, or follow-ups. Discover actionable strategies for cutting through the noise, connecting on a human level, and updating your sales mindset for the rapidly evolving AI era.

• The rise of AI in sales and its impact on buyer skepticism and trust
• Ari Galper’s pivotal story: realizing the need for a trust-based selling framework
• Why traditional rapport-building and value-add approaches don’t work pre-sale
• The “doctor-patient” model: diagnosing problems before prescribing solutions
• Transforming the sales conversation to prioritize truth, fit, and respect
• Specific trust-building techniques for first sales calls
• Ditching outdated sales scripts, rapport formulas, and the concept of “follow-ups”
• The role of trust in the age of AI: why human connection is becoming more valuable as automation increases
• How Ari Galper is leveraging AI to share his private sales IP with clients through ARIAI (Ari’s digital twin and trust-based AI advisor)
• Practical use cases for personalized AI in sales teams, content creation, and real-time advisory
• Building lasting community and legacy around trust-based selling, including live meetups and app development

• Grab Ari's books "The Rise of AI, The Decline of Trust" and "Trust In A Split Second" for FREE!
• See the latest from Ari on his website AriGalper.com
• Listen to Ari's podcasts "Stump the Guru" and "Trust-Based Living"

If you enjoyed this deep dive into trust-based selling and the future of sales, help us spread the word! Subscribe to Hustle & Flowchart wherever you listen, leave a rating or review, and share your biggest takeaways with us on social media. Don’t miss the next episode—your hustle deserves the flow!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

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Aleric has a FREE Gift for you guys, his 19 page YouTube Ad Strategy PDF: http://adoutreach.com/gift

This week, I'm sitting down with YouTube expert and entrepreneur Aleric Heck for a deep dive into the strategies that drive real business results with video. Aleric returns to share his latest YouTube playbook, explain how to actually convert views into clients, and reveal powerful approaches to leveraging content across multiple platforms. Whether you’re brand new to YouTube or ready to maximize your results, you’ll get actionable and confidence-boosting advice throughout this conversation.

Topics Discussed

• The Enduring Value of YouTube: Why YouTube continues to deliver unmatched opportunity for businesses, creators, and educators—even as digital landscapes shift.
• How the Algorithm Has Evolved: Insight into YouTube’s current “meritocracy”—what gives new channels or videos a chance to break through, regardless of subscriber count.
• From Likes to Leads: Aleric explains how building true video authority, not just viral content, leads to consistent clients and revenue.
• Inside the “Video Authority” Blueprint: A breakdown of the framework found in Aleric’s new book: creating video conversion funnels, blending organic content with ads, and moving viewers to action.
• Easy Content Multiplication: How you can turn a single YouTube video into a month’s worth of omni-channel content with smart systems and AI.
• AI & Tools to Streamline Growth: Favorite apps and automations for scripting, thumbnails, targeting, and content repurposing—plus real-world examples of how they fit together.
• Overcoming Creator Bottlenecks: Tips for getting comfortable on camera, simplifying production, and staying authentic in your content.
• Effective YouTube Ad Strategies: A proven formula for video ads—“Hook, Educate, Call to Action”—and advanced audience targeting using Google AI.
• Future Trends & Hybrid Approaches: Predictions on AI’s role in video marketing and the growing importance of balancing technology with the human element.

Resources Mentioned

• Video Authority (Book by Aleric Heck): http://videoauthoritybook.com/
• KeywordSearch.com: https://keywordsearch.com/
• ThumbnailCreator.com: https://thumbnailcreator.com/
• Opus Clip: https://www.opus.pro/
• Claude AI by Anthropic: https://claude.ai/
• Castmagic: https://hustleandflowchart.com/castmagic

Loved this episode? Make sure you’re subscribed to Hustle & Flowchart so you never miss out on fresh strategies, inspiring guests, and actionable next steps for growing your business with video, content, and more. If you enjoyed Aleric Heck’s insights, let us know your favorite takeaways and connect with us on social!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/