When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence.

In this Founder Reflection episode, I share the honest story behind one of my biggest growth edges: selling. From discovery calls that turned into free coaching to the beliefs that kept me overgiving, this episode unpacks how I went from resistance to resonance.

You’ll hear what finally helped me reframe sales as sacred service, why structure gave me more freedom, and how I began building relationships instead of chasing leads. If you’ve ever felt allergic to sales—but still deeply desire to grow a business that feels like home—you’ll find both validation and strategy here.

Let’s talk about the real work behind building a heart-centered business.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

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