What if offering more options is actually hurting your conversions?

In this episode, I dive into the psychology of choice overload—and how it’s quietly costing mortgage brokers deals every week.

We love to say we offer clients choice. But when people are overwhelmed, they freeze. I’ll walk through the science behind it, plus three ways this shows up in your business (and how to fix it). If you’ve ever lost a client who seemed “interested but unsure,” this is probably why.

We’ll cover:

• Too Many Options, No Decisions – Why clients don’t want a menu—they want a clear recommendation.
• Creating Choices Where None Exist – How to reframe hard conversations so clients feel empowered, not confused.
• Clarity in Communication – Why having too many contact channels leads to dropped balls and frustrated clients.
• The Power of a Smart Discovery Call – How asking the right questions early prevents lost deals later.
• Set Expectations, Own the Process – How to guide your client through a decision—without overwhelming them.

Your job isn’t to offer every option—it’s to narrow choices, guide decisions, and create clarity. Less confusion = more conversions.

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my 3-2-1 Thursday Email

I Love Mortgage Brokering is in partnership with Ownwell.

To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.

What happens when you hit burnout in a business you used to love?

In this raw and honest episode, Scott talks with Jasmine Findlay, a mortgage broker who rebuilt her business—and herself—after hitting a wall in 2023. Jasmine opens up about her journey through burnout, sobriety, and rediscovering what success truly means.

You’ll learn:

• Sobriety & Self-Awareness – Why Jasmine quit drinking and how it opened the door to deeper personal growth.
• The Crash After the Climb – How burnout followed her biggest growth year and what it actually looked like behind the scenes.
• Rebuilding from Zero – The tiny steps she took (literally five minutes a day) to get back to work and momentum.
• A New Definition of Success – Why she let go of top producer pressure and now defines success by nervous system peace.
• Accountability That Works – How simple structures and peer support helped her stay consistent and rebuild confidence.

If you’ve ever felt like you’re spinning your wheels or questioning your path, this episode is for you. Jasmine’s story is a reminder that it's possible to reset, rebuild, and come back stronger—with better priorities and peace of mind.

To connect with Jasmine, you can check out the links below:

Instagram

Facebook

https://www.jfmortgages.ca/

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my 3-2-1 Thursday Email

I Love Mortgage Brokering is in partnership with Ownwell.

To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.

Drowning in email?

In this episode, Scott shares 5 powerful tactics to reduce your email load by up to 15 hours a week—without losing control or dropping the ball with clients.

If email is eating your productivity, these tactics will help you win back time and improve client experience—all without working longer hours.

You’ll learn:

• Centralize with One Inbox - Combine your team’s communication into a single email inbox to cut back on missed messages, unnecessary forwarding, and confusion.
• Flag What Matters - Have your assistant—or yourself, if you’re solo—screen and flag only the emails that truly need your attention.
• Use AI to Draft Replies - Tools like Fixer.ai can read full threads and generate smart drafts that match your tone and style. It’s easier to edit than create from scratch.
• Record and Summarize Meetings Automatically - Let tools like Fixer join your Zoom or Teams calls, take notes, and create summary emails—saving time on handoffs and follow-ups.
• Kill Feedback Loops with Video - Stop the endless back-and-forth. Use pre-recorded or custom videos to answer common questions with clarity and context.

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my 3-2-1 Thursday Email

I Love Mortgage Brokering is in partnership with Ownwell.

To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.