Episode Summary: In this episode of DPC Pediatrician, Phil and Marina break down how to conduct a practical DIY market analysis before starting a pediatric Direct Primary Care (DPC) practice. They explain that while you don’t need to spend thousands on a formal report, you do need to thoughtfully evaluate three key areas: local demographics, community economics, and the broader wellness landscape. First, they discuss assessing whether there are enough children and growing families in the area by reviewing birth rates, school growth, and housing development. Second, they emphasize understanding average household income to ensure families can realistically afford a monthly DPC membership. Finally, they suggest looking at the success of other cash-based wellness services—such as doulas, lactation consultants, and chiropractors—as a proxy for whether families in the community are willing to pay out of pocket for personalized care. Blending analytical data with intuition, they encourage listeners to take a strategic yet practical approach when deciding if a pediatric DPC model will thrive in their chosen community.

Summary: In this episode of the DPC Pediatricians Podcast, Phil and Marina discuss practical, experience-based tips for ADHD practice owners, particularly those running Direct Primary Care (DPC) practices. They explore how ADHD traits—such as creativity, high energy, and big-picture thinking—can be strengths in entrepreneurship, while also acknowledging common challenges like being overwhelmed, inconsistent follow-through, time blindness, and difficulty with administrative tasks. The conversation focuses on building systems that work with an ADHD brain rather than against it, including simplifying workflows, outsourcing or automating tasks when possible, using external accountability, and creating routines that reduce decision fatigue. They also emphasize self-compassion, realistic expectations, and designing a practice model that aligns with personal strengths and limits, ultimately encouraging ADHD practice owners to embrace their neurodivergence as an asset rather than a liability.

In this episode of the DPC Pediatricians Podcast, Phil and Marina are joined by Nate Goodman, CPA, for a practical conversation about accounting and tax strategy for practice owners. Nate shares his journey into accounting and explains why many small business owners feel frustrated despite “having an accountant.”

Together, they break down the differences between bookkeepers, accountants, and tax advisors, highlighting why true tax advising should be proactive and ongoing—not just a once-a-year tax filing. Nate emphasizes the value of regular check-ins, understanding your financial systems, and using the tax code strategically to improve your practice’s financial position. This episode is packed with clear, actionable insights to help DPC pediatricians take control of their finances and make more informed decisions year-round.