Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Luca experienced a culture shock when first applying Lean thinking to construction, struggling to see how methods designed for cars and assembly lines could work in one-off construction projects. However, he discovered that collaboration in construction isn't about boss relationships—it's about people coming together to deliver value from the customer's perspective. The key insight: when multiple contractors compete for their share of income, the real goal becomes finding ways to complete "the work" efficiently. Competition exists, but the ultimate focus must remain on delivering what the customer truly needs, not just what individual trades want to accomplish.

In this segment, we refer to the concept of an Andon Cord, and Swarming from Lean.

These two books provided Luca with his "aha!" moment in understanding Lean construction. The Toyota Way, available in both English and Italian (with additional Italian company case studies), initially created a culture shock as Luca struggled to apply automotive methods to construction's one-off projects. However, these books revealed how Lean thinking could transform construction through visual management to surface problems quickly and swarming practices to fix issues faster. The books taught him that Lean principles transcend industries when properly adapted to different contexts.

The Machine That Changed The World, by Womack, Jones, and Roos.

Self-reflection Question: What industry practices have you dismissed too quickly without considering how they might adapt to your unique context?

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Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

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About Luca Cotta Ramusino

Luca is a passionate Lean advocate with roots in the construction industry, now guiding teams through agile transformation. He thrives on exploring uncharted territory, then helping clients navigate it with confidence. Ask him how Lean and agile methods can unlock your team's potential in today's fast-paced, ever-evolving work environment.

You can link with Luca Cotta Ramusino on LinkedIn.