Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:

The key moments in this episode are:
00:01:41 - The Sin of Certainty
00:07:19 - Marketing to Yourself
00:11:16 - Product First Mentality

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03:39 - Virtual Events and Advertising Costs
00:08:13 - Building Authority and Trust
00:10:10 - Building a Database of Contacts
00:12:28 - Higher Intent Lead Generation
00:19:53 - Enabling Outbound Sales with Virtual Events
00:22:31 - Increasing Close Rates and Deal Values

Be Known helps professional service companies get more out of their digital marketing. Contact us today at www.beknownonline.com for a free consultation.

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective action and discover the power of doing less in your marketing efforts.

The key moments in this episode are:
00:04:31 - The Thing Before the Thing
00:10:26 - Choosing the Right Mousetraps
00:15:05 - The Power of Webinars and Virtual Events
00:32:28 - Less Channels
00:34:44 - Less "Conversions"
00:44:59 - Smaller Objectives

Be Known helps professional service brands get more out of their digital marketing. Contact us at www.beknownonline.com for a free strategy and discovery call.