Not every business success story starts with throwing fish, but this one sure does. In this episode, we dive into how the legendary FISH! philosophy transformed not just a seafood stand, but an entire construction company’s work culture.

Peter Lisoskie shares how he built a 77-person team in just a few years by focusing on attitude, presence, and fun—and how that approach boosted profits and loyalty across the board. One of the most powerful stories you'll hear involves an employee who quietly modeled this culture in the most unexpected way. If you're tired of high turnover and lukewarm customer reviews, this episode will give you a practical, people-first path forward.

What You’ll Learn…

• Why work culture should matter just as much as your bottom line

• How a fish market inspired a 7-figure service business transformation

• What the four tenets of the FISH! philosophy can do for your team

• How to turn a new hire into a loyal, engaged team member in 30 days

• The one thing that helped Peter retain over 75% of his workforce

• How work culture leads to stronger customer relationships and higher referrals

• Why improving work culture can reduce marketing costs and increase profits

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Peter at https://berelatable.pro/

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