Charge What You Want, Not What You’re “Worth”
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Charge What You Want, Not What You’re “Worth”
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You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.
And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?
In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.
Chapters
00:00 The Pricing Mindset Shift
02:33 The Power of Bold Pricing
05:28 Breaking Free from Linear Growth
08:07 Overcoming Self-Imposed Limitations
11:13 The 10X Thinking Paradigm
13:58 Deciding Your Worth
18:20 Addressing Insecurity, Fear, and Guilt
24:48 The Impact of Pricing on Client Commitment
27:38 Taking Action: Charge More Now