In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Justin Crawmer, the Founding Partner of WebTek Interactive, to unpack the real-world impact of AI on SEO, PPC, and digital marketing strategy.

Justin has led search strategy for major brands like Skullcandy and CHG Healthcare. He’s built a reputation for fusing deep technical knowledge with smart, long-term thinking. Now, he’s helping us understand how AI is changing the rules—without replacing the fundamentals.

Here’s what you’ll learn:
• How AI is reshaping search—not killing it
• Why SEO and PPC must work together in today’s market
• What AI tools Justin uses to simplify campaign execution
• How to think about content in a world of machine-generated noise
• Common mistakes small businesses make with Google Ads
• What to do when data says one thing, but your gut says another

If you’re a coach, creator, or small business owner trying to keep up with digital trends without drowning in them, this is a grounded, practical listen. Justin doesn’t sugar-coat, and neither do we.

You’ll walk away with clarity—not jargon—and steps you can actually implement to grow smarter, not just louder.

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