CRAFTING DESIRE w/ Kin Euphorics
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CRAFTING DESIRE w/ Kin Euphorics
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Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!
Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.
With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.
In this episode, we explore the power of world building in brand strategy.
This is Crafting Desire.
Welcome to the Madness!
Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/
https://www.tiktok.com/@kineuphorics
https://www.instagram.com/jenofkin/
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www.madwomenstudios.com
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