In this short but powerful episode, Edward Jones II announces the next big step for Beyond the Field: a three-day visit to Duke University to speak to the football team and spotlight the incredible work of Director of Player Development, John Battle.

Edward shares:

The full story of how he met John through Justice Jones (New York Jets)

How a random Miami meetup turned into something bigger

Why this invitation means so much

What you can expect from this trip—including the Day in the Life content

Why this is the start of something major for player development storytelling

If you've ever wanted to see what real athlete development looks like behind the scenes, stay tuned. The cameras are rolling—and Beyond the Field is officially on the move.

📍 Durham, North Carolina

🎥 Duke Football

👟 Let’s go.

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BOOK - Get YOUR copy of the Beyond The Field Player Development Guide: https://amzn.to/3TtnaA8

SIGNED BOOK - Get a SIGNED copy here: https://www.btfprogram.com/btf-program-resources/p/the-player-development-guide

Player Development Newsletter: https://beyondthefield.substack.com/

Player Development Plan Course: https://btfplayerdevelopmentcourses.thinkific.com/courses/player-development-plan-beginners

About Ed Jones II

Founder | Educator | Culture Builder | Voice of the Player Development Movement

Ed Jones II is a globally respected authority in player development—known not just for what he does, but for how he builds people. With a career rooted in service, leadership, and transformation, Ed has impacted over 500 student-athletes across Power Five programs, including the University of Houston, the University of Kansas, and Baylor University, where he rose to Assistant Athletic Director.

Today, he is the founder and CEO of Beyond The Field, a pioneering company that equips schools, organizations, and leaders with the structure, strategy, and soul to build intentional off-the-field experiences for athletes. Through assessments, certification programs, high-impact workshops, and strategic consulting, Ed is helping shape the future of athlete development across the country.

He is also the creator of a fast-growing educational ecosystem that includes:

– The Player Development Pod (200+ episodes and counting)

– The Player Development Summit (the leading national event for professionals in the space)

– The Player Development Newsletter (insight and strategy delivered weekly)

– The Player Development Plan Course & Cohorts (a step-by-step blueprint for building programs that matter)

– Three published books, including the bestselling Player Development Guide

What sets Ed apart is his clarity. He doesn’t just speak about change—he builds systems that make it possible. Ed’s work sits at the intersection of education, athletics, and personal growth, and he’s quickly becoming the go-to mind for departments, directors, and decision-makers who want to build better, not just louder.

If you're building a program, a department, or a career in the space of athlete development, there are two types of people:

– Those who have connected with Ed Jones II.

– And those who are about to.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

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Let's Talk Player Development. Email me here: edward@btfprogram.com