In this episode of AI Chronicles, host Kyle James interviews Noz Urbina, founder of Urbina Consulting, about the integration of AI in business. They discuss Urbina's journey, the challenges of implementing AI, and the importance of a structured approach to AI adoption. Noz emphasizes the need to supercharge employees before customer-facing applications and introduces the ROCKS methodology for user experience design. The conversation also highlights the significance of knowledge graphs in AI and the future of AI in business strategy.

Links:

Urbina Consulting: urbinaconsulting.com

GPT Trainer: Automate anything with AI -> gpt-trainer.com

Key Moments:

• Noz Urbina's journey into AI consulting began with his experience in cutting-edge technology companies.
• Urbina Consulting focuses on building robust systems for AI integration.
• Properly structuring and tagging data is crucial for effective AI implementation.
• Supercharging employees with AI should be prioritized over customer-facing applications.
• Personas are essential for designing effective AI solutions.
• The ROCKS methodology enhances user experience through AI.
• Knowledge graphs are vital for structuring information in AI applications.
• Companies should focus on delivering value, not just increasing volume.
• AI can significantly improve brainstorming and ideation processes.
• Leadership should aim to do things better, not just cheaper.

• (00:00:00) - Introduction to AI Chronicles and Urbina Consulting
• (00:01:30) - The Journey of Naz Urbina and Urbina Consulting
• (00:04:42) - The Impact of AI on Business Processes
• (00:08:19) - Implementing AI: A Step-by-Step Approach
• (00:11:48) - Using Personas to Enhance Customer Understanding
• (00:14:49) - Results from AI Methodologies and Client Success
• (00:17:36) - The Importance of Knowledge Graphs in AI
• (00:18:19) - Future Directions for AI in Business