Too much of HR is treated like internal marketing.

- Convincing people everything is fine.

- Selling the “isn’t our company great?” message.

But what if HR is closer to engineering than marketing?

Think about an engineering manager in a factory. Their job isn’t to make machines look good in company colours — it’s to keep the line running.

- Fix breakdowns quickly.

- Do preventative maintenance before things fall apart.

- Focus on uptime and performance, not appearances.

Now imagine HR the same way. We’re here to…

- Fix people problems when things break down.

- Do preventative maintenance through pay, benefits, and development.

- Keep the organisation running smoothly.

Not flashy. Not lemon-yellow conveyor belts. Just practical, focused, and essential.

So here’s the challenge:

Are you running HR like a marketing manager…

…or like an engineering manager?

HR, the law… and the Hulk?

In this week’s 12-minute HR lesson, I talk about what the Hulk can teach us about managing power at work.
As managers and HR professionals, we often fall into the trap of seeking agreement. But sometimes, the real superpower is knowing when to listen, when to decide, and when to move on.

This isn’t about recklessness—it’s about using power wisely.

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