"A startup is total ambiguity—you need to build many feedback loops."

In this episode of Tech Scenes Unplugged, Jeff Martin sits down with Michele Sancricca, CEO and co-founder of Secro, to explore the future of cross-border trade, digital trust, and deterministic AI.

From the Italian Navy to leading global supply chain technology at Amazon, Michele brings a rare blend of technical depth, operational leadership, and product vision. Now at the helm of Secro—with $20M raised and real traction in commodity trade logistics—he’s tackling one of the biggest pain points in global trade: outdated, fraud-prone documentation.

They dive into why real-time, encrypted digital bills of lading are not just a technical innovation but a trust revolution. Michele also shares lessons from building teams across continents, navigating startup chaos, manifesting long-term vision, and building the infrastructure for a more transparent, intelligent global economy.

Chapters

00:00 Introduction to Secro and Workflow Automation

02:45 Understanding Fraud in International Trade

05:34 Michele's Journey: From Navy to Tech

08:12 Navigating Startup Challenges

11:03 Building Effective Teams Across Borders

14:00 Bridging Generational Gaps in the Workplace

20:03 The Challenge of Letting Go

25:33 Navigating Innovation in Conservative Industries

28:39 Defining Deterministic Platforms

30:03 Product Roadmap and Customer Needs

33:29 Lessons from Leadership Experiences

37:54 The Power of Written Vision

41:57 Building a Cohesive Company Culture

Learn more about the book Peak Teams – Mastering the Habit of Unstoppable Venture-backed Companies

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