Marketing Immunity - A Neurodivergent Superpower? The Business Oddcast S01E04

Welcome to the Business Oddcast, in our forth episode we delve into marketing and advertising and ask the question, are NDs immune to the various tricks, and strategies that marketers use to sell services and products? We review various ad styles and explore why these approaches are likely to fail for ND audiences.

Feel free to add to the musings in the comments, are we right? If so why? What affects you? What doesn't sway you at all? Be interesting to find out how ads work from your perspective.

Presented by Stuart Morrison & Hannah Logan - we explore the fun, interesting and absurdities of living with a "spicy" brain and all things arising for those with an entrepreneurial spirit or exploring the idea of self-employment.

TIMESTAMPS 00:00:00 - Introductions 00:01:00 - Horrible generalisation about autists 00:01:30 - Hannah's week in review - LIFE! 00:04:00 - Stu's week in review - ADOS 00:08:17 - Hannah diagnosing others - when you know, you know 00:10:50 - Today's Topic - Does Advertising & Marketing Have Any Effect on NDs? 00:13:50 - 9 out of 10 dentists prefer... advertising claims 00:15:50 - Several observations about advert types 00:16:25 - Transition switching - ad breaks cause confusion 00:17:44 - The list of ad styles that baffle & confuse - start 00:18:01 - Concept switching 00:20:47 - Tone shift 00:22:40 - Similies 00:25:09 - The record scratch 00:29:16 - The clash/crash confrontational 00:30:38 - The surreal ad - cartoons 00:32:51 - Adults shouldn't be forced to watch cartoons 00:34:30 - Ads and marketing cognitive barriers for NDs 00:36:33 - Blending and the subtle art of social camouflage 00:38:12 - What ads & marketing don't get about selling to NDs 00:39:03 - Brutal honesty doesn't work either 00:40:18 - Would more honesty in politics work? 00:41:25 - Again, are NDs natural entreprenurs? See - S01E01: https://youtu.be/WTtIMuYHvaE 00:41:56 - The Museum of Chaos 00:43:21 - And that's why advertsing and marketing doesn't work on NDs 00:43:54 - Partying with NDs, a less tiring communication style 00:45:45 - Herd instinct when you're not part of the herd 00:48:17 - Marketing & Advertising wrap up 00:49:09 - Context switching & processing 00:51:06 - Final words & an apology to marketers 00:51:35 - Hannah & Stu's week ahead and round up

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